When I started my blog three months ago, it was overwhelming to parse through all the things that I needed to do. I soon realized that I wasn’t just going to be only writing a blog every couple of weeks – there is a ton of planning, sharing and strategy that must be considered if I’m going to get people to actually read what I write. Luckily for me, I happened across CoSchedule on Twitter and began devouring their incredibly helpful content on content marketing. Soon enough, I started trying out their software and never looked back.
CoSchedule is an editorial calendar that, when integrated with other tools, allows you to plan, write, publish and social share your content all in one place. In my opinion, it’s the sum of their parts that really make their product shine, especially the integration that removes so many extra steps and the intel that takes so much of the guesswork out of what you’re doing. Full Disclosure: I am part of their referral program, but I do use this tool every day and it has been critical in keeping me productive.
Setting up calendar items was the first benefit I enjoyed when I started using this tool. I like that I can immediately get a birds-eye view of what I need to do for the week. If I need more information, I can open up an item and get everything I need, including the story’s title, associated tasks, associated media assets – pretty much anything I need to get my story written without hunting down emails, image and text files.
While there are tools out there that can give you the type of experience I describe in the calendar interface, the fact that WordPress integrates with CoSchedule really clinches it for me. As soon as I’m finished with a post, I can immediately scroll down and start scheduling my posts in a seamless way that’s easy on the eyes. Their headline analyzer tool is baked into their calendar software so that I can even nail down the best headline for my post. All of these tools allow me to just focus more on writing a killer story.
Baked-In Social Sharing
Whether you choose to schedule through the calendar view or within the post edit view of WP, social sharing is incredibly easy. For me, once a story publishes, it’s already scheduled several times using the super easy WP view. I compliment this by also scheduling weekly posts on Buffer (which also can be integrated with CoSchedule). There are several platforms to choose from, but I primarily use Twitter, Facebook, Google+, and Pinterest.
CoSchedule really advocates sharing content that’s already been shared if it’s getting a lot of traction across social media channels. For this reason, their Top Posts section is invaluable. I can immediately take a look at which posts are getting the most love and schedule them again for even more sharing potential.
Support Team & Tutorials
None of this would be possible without the help of a highly engaged support team and the supplemental educational material they have created. As soon as you register, you basically have a mini video course on how to get the most out of the tool, videos that I devoured immediately. I couldn’t wait to use this tool! I think that’s my favorite part about CoSchedule – it keeps content creation fun.
For a quick glance at what CoSchedule can do for you, check out this video overview:
For more tools that I use, check out my resources page for bloggers!